Marketing | Advertising | Branding Professional
ADAM ZUCCARO
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STRATEGIC STORYTELLER
Strategic storyteller. Creative leader. Pragmatic problem-solver.
A marketing professional with a diverse background encompassing branding, social media, public relations, audio/visual direction, relationship management and agency operations. Excited by finding new solutions to old challenges. Not content with “rinse and repeat.” Committed to using an innovative mix of marketing disciplines, and a thorough understanding of a brands audience(s), to craft an effective, engaging and authentic marketing communications strategy.
WHAT I'M READING
as of July 2019:
Range: Why Generalists Triumph in a Specialized World
by David Epstein
The Storytelling Animal: How Stories Make Us Human
by Johnathan Gotschall
MY EXPERIENCE
Background & Expertise
Strategy-driven storyteller with over 14 years of professional marketing experience in brand development, content planning and deployment, P&L accountability and creative team leadership. This diversity of experience resulted in the increase of scope and frequency of large-scale projects, and a 100%
client retention rate.
EXECUTIVE PRODUCER & CAMPAIGN STRATEGIST - THE ADCOM GROUP
June 2016 - Present
Lead a team of talented multi-media artists to create award-winning and effective marketing communications deliverables. Develop strategy and manage production of A/V deliverables. Leverage new and emerging technologies and networks. Big picture thinking, with a detail-oriented focus on logistics. Connector of MarCom dots.
MANAGING DIRECTOR, CREATIVE SERVICES - THE ADCOM GROUP
May 2012 - June 2016
Responsible for direction, support and professional development of Adcom's in-house A/V Studio. Duties included QA for all rich media deliverables, project management and departmental operations tasks including hiring, scheduling, performance reviews, budgeting and forecasting.
PRODUCER/DIRECTOR - UPPERCUT.TV
April 2010 - May 2012
Provided concept development, copywriting, project management, technical direction and creative direction for all agency A/V deliverables.
ONLINE PUBLIC RELATIONS (PR) AND SOCIAL MEDIA SPECIALIST - OPTIEM
August 2008 - April 2010
Setup, planning and implementation of social media activity across all major channels for agency clients. Also responsible for real-time reporting, engagement and monitoring.
ACCOUNT MANAGER - OPTIEM
July 2007 - August 2008
Responsible for the growth of existing client relationships - and the development of new ones. Also coordinate management of website, email and app development and projects. Additional responsibilities included leading clients through branding, research and design-focused workshops.
ASSISTANT ACCOUNT EXECUTIVE - THE ADCOM GROUP
January 2005 - July 2007
Responsible for the support and organization of existing client relationships and new business objectives.
EXAMPLES OF WORK
Case Studies & Sample Projects
I'd be remiss not to point out the obvious: that the examples presented above are but a small selection of the larger work done on each of these multi-faceted campaigns, and that each was created by many very talented hands; each is the result of a true team effort.
EDUCATION
Kent State University
BS IN ADVERTISING ('05)
Magna Cum Laude
4-yr President's Scholarship
Honors College
